The single malt Glenfiddich has launched, with the collaboration of FullSix, a new digital campaign called “Celebrate Decisions” focused on “brave decisions in life”, the attribute that unites the brand with its consumer.

In order to bring this idea to reality, Glenfiddich has chosen the real story of two protagonists who perfectly exemplify that risk-taking mentality to make the right decision in life, to abandon the marked routes to go through one’s own.

Enric Gener left his job as a programmer to dedicate one hundred percent to his passion: the sea and Javier Colorado who decided to change his promising future as an engineer and do what was expected of him, to embark on solidarity projects in Africa and Asia, while going around the world accompanied only by his bicycle and his camera.