Our first goal was for people to look for the pesetas that they had saved, so we made them go through an experience that would refresh their memory while making them remember the good times of this icon. With this experience, hundreds of users were registered without revealing anything.

People were already looking for pesetas, now we had to tell them why they would use them and give them an incentive. In phase 2, we reported the auction with great visual impact, a counter said the time left to start and we tempted the peña by showing what they could get for two dollars. In this phase the registration was massive.

Finally, we reach the final phase of our campaign. On P. For the auction we developed a site with a very simple interface to use. Once the user registered, all he had to do was press a button and the bid was made. Of course, if the user was not registered, we let him see what was happening, so he could not resist and decided to participate.