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Social Fútbol

OBJECTIVES.

“Social Football” is a digital tool (web and IPad app) that measures fan support of all Spanish football team competitions through Twitter, minute by minute,in real time. It measures the quantity and quality of fan comments on Twitter for each team and player during a match, obtaining the “Most Twitted Player” of the match. With the quantity of comments of each player, we also obtain “The Social 11”, with the 11 most twitted players of the match or the round.

Our Goals.

We invented a new language, concepts like the MTP: Most twitted Player.<br /> The ideal team is the social eleven, the team formed by the most talked about players on twitter.

We managed to create value branded content, which helped the presenters to have extra and free content to discuss in the live program.

We create a sophisticated tool that measures and shows the support of each hobby in social networks and that puts face and voice to the feeling of the followers of each team. In this year that kind of development wasn't usual,

we make a TV APP.

WE BRANDED CONTENT FOR TV.

WE MAKE A WEBSITE.

AWARDS.

BRONZE AWARD AT EL SOL FESTIVAL 2013

Social Fútbol

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Client::

Canal+

Responsibilities:

- Strategy - Creativity - Thinking - Dealing with client - Layout - Animation - Actionscript 3

Agency:

D6

Job:

Senior Creative developer

In collaboration with: :

D6 Team + Canal+ team + Refr3sh

Category: