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Paf-Bingo del debate

OBJECTIVES.

In the bookmaker Paf.com, they are tired of the fact that the bets are only sports. For them, life is a bet and everything is likely to serve as an excuse to play, bet and have fun with friends.
How to prove it?

1st digital bingo synchronized with live TV content

Our Goals.

Demonstrate that Paf offers much more than sports betting to have fun with friends

Taking advantage of the first political debate to 4 of the history we launched Bingo of the Debate de Paf. A digital action developed in real time that allowed users to play with their mobile, through our web app, betting live to be the first to guess with the 20 words that candidates would say before.

With a minimum investment, we optimize the possibilities of Twitter as the only communication channel and with the collaboration of the main national influencers, we reached more than 2 million impacts.<br /> We managed to hack the digital conversation and introduce ourselves as a trending topic during the two hours of the most important and commented debate of the last 20 years in Spain with 3,981 comments, 4711 Retweets, and 5254 Favs.<br />

AWARDS.

BRONZE SOL MOBILE 2016

BRONZE SOL DIGITAL 2016

SILVER INSPIRATIONAL 2017 – Best use of real time

Paf-Bingo del debate

“Bingo del Debate” was a digital action synchronized with live TV.  The users had to guess the words that all the politicians were supposed to say during the first discussion with main political parties.
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Client::

Paf

Responsibilities:

- Wireframing - Prototyping - Development - Layout

Agency:

Fullsix

Job:

Head of Creative Technology

In collaboration with: :

Fullsix Team

Category: